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How energy price comparison websites exaggerate savings - Part 6


6. The Findings - Price Comparison Websites

Click here to view the Results Tables and Appendices


Test 1 (Price Comparison Websites) (Sample size 14)

Results are summarised in Table 1

- Savings quoted ranged from £35 to £362 (the expected result was £46).

- The average saving quoted was £218 (mean) and £242 (median and mode).

- 12 of the sites followed the "inflated" savings methodology.

- All of the Big 6 followed the "inflated" savings methodology quoting savings of between £241 and £243.

- The outlier was My Utility Genius quoting a saving of £362. They follow the "inflated" savings methodology although their savings result was amplified for reasons we can't easily identify.

- In the majority of cases, customers were quoted a saving that was £196 greater than they would actually achieve.

- Certain sites give a much greater prominence to the savings figure over the new bill calculation. This will likely have a greater impact on convincing the customer to switch. This applies particularly to uswitch, comparethemarket and energyhelpline.


Test 2 (Price Comparison Websites) (Sample size 15)

Results are summarised in Table 2

- Savings quoted ranged from £181 to £340 (the expected result was £182).

- The average saving quoted was £290 (mean) and £315 (median and mode).

- 12 of the sites followed the "inflated" savings methodology.

- All of the Big 6 followed the "inflated" savings methodology quoting savings of between £307 and £340.

- The outliers were comparethemarket, gocompare and energyhelpline who quoted the most inflated "inflated" savings figure at £340.

- In the majority of cases, customers were quoted a saving that was £133 to £158 greater than they would actually achieve.


Click here to view the Results Tables and Appendices


Campaign to stop dodgy and mis-leading comparisons

Support our campaign to stop this dodgy and mis-leading practise.

If you feel you've been given an "inflated" saving by a price comparison website or energy supplier we'd like to know about it.

Please drop us a note.


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